In mijn vorige blog schreef ik over conversie attributie. Ik ga daar in dit artikel nader op in. Iedere marketeer of ondernemer wil weten welke inspanningen het meeste opleveren. Oftewel in welke mate heeft welk kanaal bijgedragen aan het doel. Maar wat is je doel? Zet ook hier de klant weer centraal. Denk vanuit hem […]
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