Het B2B imago De business to business markt heeft een saai imago. In 2007 stapte ik na twaalf jaar TMG over naar VNU Media. Jaren was ik bezig geweest met business to consumer marketingcommunicatie. Nu kwam ik terecht in B2B. En zat ik aan tafel met marketeers uit de ICT & Telecom sector. Met […]
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