Waar begint het mee? Een sterk merk valt of staat met het gedrag van de medewerkers. En dat begint met de interne manier van communiceren. Praat de directeur in managementjargon, zodat je steeds moet ,,raden” wat hij of zij nu eigenlijk bedoelt? Zegt hij of zij: ,,We moeten de processen gaan stroomlijnen”. Maar kun […]
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